Privacy Policy

Last updated: February 2026

Merchant & Main ("we," "us," or "our") operates the website shopmerchantandmain.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site or make a purchase.

By using our website, you agree to the collection and use of information as described in this policy.

Information We Collect

When you visit our site, we may collect:

Browsing information: Your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on our site. This information is collected automatically through cookies and similar technologies.

When you make a purchase, we collect:

Order information: Your name, email address, shipping address, billing address, phone number, and payment information. Payment details are processed securely through Shopify Payments and are not stored on our servers.

When you contact us, we collect:

Communication information: Your name, email address, and the content of your message.

How We Use Your Information

We use the information we collect to:

— Process and fulfill your orders

— Send order confirmations, shipping updates, and tracking information

— Respond to your questions and customer service requests

— Improve our website, products, and services

— Send promotional emails if you've opted in (you can unsubscribe at any time)

— Detect and prevent fraud

— Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Third-Party Services

We use trusted third-party services to operate our store, including:

— Shopify: Our e-commerce platform, which processes transactions and hosts our store.

— Payment processors: To securely handle your payment information.

— Shipping and fulfillment partners: To deliver your orders.

— Email service providers: To send transactional and promotional emails.

— Analytics tools: To understand how visitors use our site.

These service providers only have access to the information needed to perform their specific functions and are required to protect your data.

We use cookies to improve your browsing experience, analyze site traffic, and personalize content. You can control cookies through your browser settings. Disabling cookies may affect some features of our website.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, or destruction. All transactions are processed through encrypted connections (SSL/TLS). However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including satisfying legal, accounting, or reporting requirements. Order data is retained for a minimum of 5 years for tax and legal compliance.

Your Rights You have the right to:

— Access the personal information we hold about you

— Request correction of inaccurate information

— Request deletion of your personal information (subject to legal requirements)

— Opt out of marketing communications at any time

To exercise any of these rights, email us at support@shopmerchantandmain.com.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request deletion. Contact us to submit a request.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

If you have questions about this Privacy Policy, contact us at:

Merchant & Main

Email: support@shopmerchantandmain.com

Website: shopmerchantandmain.com